The following overview summarizes the types of data processed and the purposes of their processing and refers to the affected individuals.

Types of Data Processed
▫️Inventory data. Payment data. Location data. Contact data. Content data. Contract data. Usage data. Meta, communication, and procedural data. Log data.

Categories of Affected Individuals
▫️Service recipients and clients. Interested parties. Communication partners. Users. Business and contractual partners. Participants. Customers.

Purposes of Processing
▫️Provision of contractual services and fulfillment of contractual obligations. Communication. Security measures. Direct marketing. Reach measurement. Tracking. Office and organizational procedures. Target group formation. Organizational and administrative procedures. Feedback. Surveys and questionnaires. Marketing. Profiles with user-related information. Registration procedures. Provision of our online offer and user-friendliness. Information technology infrastructure. Public relations. Sales promotion. Business processes and operational procedures.

As part of our processing of personal data, it may be transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

‍International data transfers
‍When using the service, your data may also be processed in countries outside the European Union (EU) and the European Economic Area (EEA) in third countries, in particular in the USA.
For data transfers to the USA, there is an adequacy decision of the EU Commission pursuant to Art. 45 para. 1 GDPR with regard to companies with certification under the EU-U.S. Data Privacy Framework, which can be viewed at the following link: Data protection adequacy for non-EU countries.
If your data is transferred to other third countries for which no adequacy decision exists, there is a risk that the authorities there may access your data for security and monitoring purposes without you being informed or having the right to appeal.
To ensure an adequate level of data protection when transferring your data to the third country, standard data protection clauses of the European Commission are concluded in accordance with Art. 46 para. 2 lit. c GDPR. They oblige the recipient of the data to process it in accordance with the European level of protection.
If the standard data protection clauses are not sufficient to guarantee the level of protection, additional technical, contractual or organizational measures are taken to safeguard the transfer of data. We also regularly review and assess whether these additional measures continue to ensure an adequate level of data protection or whether further additional measures may need to be taken.

‍General information on data storage and deletion
‍We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are revoked or there is no further legal basis for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer storage or archiving of the data.In particular, data that must be stored for commercial or tax law reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.
Our data protection information contains additional information on the retention and deletion of data that applies specifically to certain processing operations.If there is more than one indication of the retention period or deletion period for a date, the longest period is always decisive.If a period does not expressly begin on a specific date and is at least one year, it shall automatically start at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the deadline is the date on which the termination or other termination of the legal relationship takes effect.
We only process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, for the reasons that justify its storage.Further information on processing operations, procedures and services:

Retention and deletion of data: The following general time limits apply to retention and archiving under German law:
10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organizational documents required for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 14b para. Para. 3 AO, § 14b Para. 1 UStG, § 257 Para. 1 No. 1 i.V.m. para. 4 HGB).
8 years - Accounting documents, such as invoices and expense receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. para. 3 sentence 1 AO and § 257 para. 1 no. 4 in conjunction with para. para. 4 HGB).
6 years - Other business documents: commercial or business letters received, reproductions of commercial or business letters sent, other documents, insofar as they are relevant for taxation, e.g. time sheets, company accounting sheets, calculation documents, price labels, but also payroll accounting documents, insofar as they are not already accounting documents and cash register slips (Section 147 (1) nos. 2, 3, 5 in conjunction with (3) AO). Para. 3 AO, § 257 Para. 1 No. 2 and 3 in conjunction with Para. para. 4 HGB).
3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights and to process related inquiries based on past business experience and standard industry practices will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

‍Rights of the data subjects
‍Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Right to withdraw consent: You have the right to withdraw your consent at any time.
Right of access: You have the right to obtain confirmation as to whether or not personal data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
Right to rectification: In accordance with the statutory provisions, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
Right to erasure and restriction of processing: In accordance with the statutory provisions, you have the right to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.
Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the provisions of the GDPR.

Business services
‍We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners"), in the context of contractual and comparable legal relationships and related measures and with regard to communication with the contractual partners (or pre-contractual), for example to respond to inquiries.We use this data to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any updating obligations and remedies in the event of warranty and other service disruptions. In addition, we use the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations and the company organization. We also process the data on the basis of our legitimate interests both in the proper and efficient management of our business and in security measures to protect our contractual partners and our business operations from misuse, threats to their data, secrets, information and rights (e.g. to involve telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about other forms of processing, such as for marketing purposes, as part of this privacy policy.We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons (e.g. for tax purposes, generally ten years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.Processed data types: inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category).Persons concerned: Service recipients and clients; interested parties. Business and contractual partners.Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures. Business processes and business management procedures.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".Legal basis: Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Further information on processing operations, procedures and services:Offer of software and platform services: We process the data of our users, registered users and any test users (hereinafter uniformly referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests in order to ensure the security of our offer and to be able to develop it further. The required information is marked as such in the context of the conclusion of an order, order or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
‍Business processes and procedures
‍Personal data of service recipients and clients - including customers or, in special cases, patients or business partners as well as other third parties - are processed as part of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting and project management.The data collected is used to fulfill contractual obligations and efficiently design operational processes. This includes the processing of business transactions, the management of customer relationships, the optimization of sales strategies and the guarantee of internal accounting and financial processes. In addition, the data supports the protection of the rights of the controller and promotes administrative tasks and the organization of the company.
Personal data may be passed on to third parties if this is necessary to fulfill the stated purposes or legal obligations.
Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, inventory data (e.. full name, residential address, contact information, customer number)
Payment data (e.. bank details, invoices, payment history)
Contact data (e.. postal and e-mail addresses, telephone numbers, fax numbers, messenger contact data)Contract data (e.. subject matter of the contract, term, customer category)
Content data (e.. text, image and voice messages and other user-generated content)Usage data (e.. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions)
Meta, communication and process data (e.. IP addresses, time data, identification numbers, persons involved)
Log data (e.. log files relating to logins or the retrieval of data or access times)
Location data (information on the geographical position of a device or person)
Data subjects: Service recipients and clients; interested parties; communication partners; business and contractual partners. Customers.
Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; office and organizational procedures; business processes and business management procedures; security measures. Provision of our online services and user-friendliness.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing operations, procedures and services:Customer account: Customers can create an account within our online offering (e.g. customer or user account, "customer account" for short). If it is necessary to register a customer account, customers will be informed of this and of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration process and subsequent logins and use of the customer account, we store the IP addresses of customers together with the access times in order to be able to prove registration and prevent any misuse of the customer account. If the customer account has been terminated, the customer account data will be deleted after the termination date, unless it is stored for purposes other than provision in the customer account or must be stored for legal reasons (e.g. internal storage of customer data, order processes or invoices). It is the customer's responsibility to back up their data when the customer account is terminated; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Economic analyses and market research: The available data on business transactions, contracts, inquiries, etc. are analyzed for business purposes and to identify market trends, the wishes of contractual partners and users. The group of data subjects may include contractual partners, interested parties, customers, visitors and users of the controller's online offering. The analyses are carried out for the purposes of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, profiles of registered users and their details of services used are taken into account. The analyses are used exclusively by the controller and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. In addition, the privacy of the users is taken into account; the data is pseudonymized as far as possible for analysis purposes and, if feasible, processed anonymously (e.g. as aggregated data); legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

We offer our services on OCT platforms operated by other service providers (e.g. Heidelberg Engineering, Topcon Healthcare). In this context, the data protection notices of the respective platforms apply in addition to our data protection notices. This applies in particular with regard to the execution of the payment process and the procedures used on the platforms to measure reach and for interest-based marketing.
Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.);Payment data (e.g. bank details, invoices, payment history); Contact data (e.g. postal and email addresses or telephone numbers); Contract data (e.g. subject matter of the contract, duration, customer category); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
Persons affected: Service recipients and clients. Business and contractual partners.
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; marketing. Business processes and business management procedures.
Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Provision of the online offer and web hosting
‍We process users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.Processed data types: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).Data subjects: Users (e.g. website visitors, users of online services).Purposes of processing: Provision of our online offer and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Further information on processing operations, procedures and services:Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web host"); legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". The server log files may include the address and name of the web pages and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the event of abusive attacks, so-called DDoS attacks), and to ensure the utilization of the servers and their stability; legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.Webflow: For the creation of our website (purpose) we use the services of Webflow, Inc.398 11th Street, 2nd Floor, San Francisco, CA 94103, USA. Webflow is a tool for creating and hosting websites. We use the services to make our website available to you. Personal data collected on this website is stored on Webflow's servers. This may include IP addresses, contact requests, meta and communication data, website access, log files and other data generated via a website. Webflow also stores cookies or other recognition technologies that are required to display the page, to provide the website functions and to ensure security (technically necessary cookies). Insofar as we use cookies and similar technologies as part of the integration of the service or insofar as data is stored on or read from your end device by the service, this is done in accordance with Section 25 (2) TDDDG. Subsequent data processing takes place on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest lies in the technical improvement of our website and the efficient provision of our website. In principle, we have no influence on further data processing by the third-party provider. Further information on the handling of personal data by Webflow can be found at https://webflow.com/legal/privacy and at https://webflow.com/legal/eu-privacy-policy.CloudFlare (in connection with website and hosting): To provide our website, we use CloudFlare, a service provided by Cloudflare,Inc, 101 Townsend St., San Francisco, CA 94107, USA. The service is integrated by our website provider and our hosting provider. CloudFlare enables us to provide data quickly in order to make our website available in the best possible way. The service is a content delivery network (CDN). The CDN uses proxy servers around the world to enable companies to make content such as web videos or other large media available quickly and securely. Proxy servers store the files locally and thus improve the access speed when downloading. In practice, this means that companies can offer data-rich content on their websites that users can access without long waiting times. Our hosting provider uses the CDN to make JavaScript files available, which are used to provide modern functions even in older browsers that do not actually have such functions by default. Your personal data is transmitted to the providers of the service in order to make the content of our websites available via the service. The processed data includes in particularYour IP address,the website accessed,the referrer URL,the browser used,the operating system used.We use the service to make our website available in the best possible way and without long loading times.If we use cookies and similar technologies as part of the integration of the service or if data is stored on your end device or read from there by the service, this is done in accordance with Section 25 (2) TDDDG. Subsequent data processing takes place on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest lies in the technical improvement of our website and the efficient provision of our website. In principle, we have no influence on further data processing by the third-party provider. Further information on the handling of personal data by providers of the service can be found at Checkdomain: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: checkdomain GmbH, a dogado group company, Große Burgstraße 27/29, 23552 Lübeck, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy Policy: https://www.checkdomain.de/agb/datenschutz/. Data processing agreement: Provided by the service provider.Google Fonts: We integrate Google Fonts web fonts from Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA, on our websites. In the European Union (EU) and the European Economic Area (EEA), the services are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Fonts enables us to use web fonts. For this purpose, the required Google Fonts are loaded from your web browser into your browser cache when you access our website. This is necessary so that your browser can also display a visually improved presentation of our texts. If your browser does not support this function, a standard font will be used by your computer for display. Since Google Fonts are provided by Google and can be reloaded from its servers when the page is called up (the Google Fonts are primarily embedded in our website via Webflow), the usage data technically required to call up the page can also be transmitted. In this respect, Google also receives your IP address, which is technically required to retrieve the content. We use Google Fonts for optimization purposes, in particular to improve the use of our website for you and to make its design more user-friendly. The legal basis for the integration and use of the service is your consent, if you have given it. The use of cookies and similar technologies is based on Section 25 (1) TDDDG. The subsequent data processing is based on Art. 6 para. 1 sentence 1 lit. a GDPR. Your consent is voluntary and can be freely revoked at any time with effect for the future.Weglot: We use Weglot for automatic website translation and multilingual UX. Weglot SAS, 7 cité Paradis, 75010 Paris, France. Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). More information at
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‍Online marketing
‍We process personal data for the purpose of online marketing, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of its effectiveness.For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie") or similar procedures are used, by means of which the information about the user relevant for the presentation of the aforementioned content is stored. This may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.The IP addresses of users are also stored. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) for user protection. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of the users, but only the information stored in their profiles.The statements in the profiles are generally stored in cookies or by means of similar procedures. These cookies can later generally also be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content and supplemented with further data and stored on the server of the online marketing process provider.In exceptional cases, it is possible to assign clear data to the profiles, primarily if, for example, the users are members of a social network whose online marketing processes we use and the network links the user profiles with the aforementioned data. Please note that users can make additional agreements with the providers, for example by giving their consent during registration.In principle, we only receive access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.Unless otherwise stated, we ask you to assume that cookies are stored for a period of two years.Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.Information on revocation and objection:We refer to the data protection notices of the respective providers and the opt-out options provided by the providers. If no explicit opt-out option has been specified, you have the option of deactivating cookies in your browser settings. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are summarized for each area:a) Europe: https://www.youronlinechoices.eu.b) Canada: https://www.youradchoices.ca/choices.c) USA: https://www.aboutads.info/choices.d) Cross-territory: https://optout.aboutads.info.Processed data types: Usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).Data subjects: Users (e.g. website visitors, users of online services).Purposes of Processing: Web Analytics (e.g. access statistics, recognition of returning visitors); Targeting (e.g. profiling based on interests and behavior, use of cookies); Custom Audiences; Marketing. Profiles with user-related information (creation of user profiles).Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).Security measures: IP masking (pseudonymization of the IP address).

‍Use of cookies
‍The term "cookies" refers to functions that store information on users' end devices and read it from them. Cookies can also be used for various purposes, for example to ensure the functionality, security and convenience of online services and to analyze visitor flows. We use cookies in accordance with the statutory provisions. If necessary, we obtain the user's consent in advance. If consent is not required, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about the scope and which cookies are used.Information on legal bases under data protection law: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.Storage period: With regard to the storage period, a distinction is made between the following types of cookies:Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their end device (e.g. browser or mobile application).Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. If we do not provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), they should assume that they are permanent and that they may be stored for up to two years.General information on revocation and objection (opt-out): Users can revoke the consents they have given at any time and also declare an objection to the processing in accordance with the legal requirements, also by means of the privacy settings of their browser.Processed data types: Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).Data subjects: Users (e.g. website visitors, users of online services).Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).Further information on processing operations, procedures and services:Processing of cookie data on the basis of consent: We use a consent management solution in which user consent is obtained for the use of cookies or for the procedures and providers mentioned in the consent management solution. This procedure is used to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users' end devices. As part of this procedure, user consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure. Users also have the option of managing and revoking their consent. The declarations of consent are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements. The storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device. If no specific information on the providers of consent management services is available, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information on the browser, the system and the end device used; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).Plugins and embedded functions and contentWe incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").The integration always requires that the third-party providers of this content process the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content or function. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, but may also be linked to such information from other sources.Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.Processed data types: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). Location data (information on the geographical position of a device or person).Data subjects: Users (e.g. website visitors, users of online services).Purposes of Processing: Provision of our online services and usability; Marketing; Profiles with user-related information (Creating user profiles); Web Analytics (e.g. access statistics, recognition of returning visitors); Tracking (e.g. profiling based on interests and behavior, use of cookies). Target group formation.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Further information on processing operations, procedures and services:Google Maps: We integrate the maps of the "Google Maps" service of the provider Google. The processed data may include, in particular, IP addresses and user location data; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy. Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF).LinkedIn plugins and content: LinkedIn plugins and content- This may include, for example, content such as images, videos or text and buttons with which users can share content from this online offering within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data processing agreement: https://legal.linkedin.com/dpa; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.linkedin.com/legal/l/dpa), Data Privacy Framework (DPF)Standard Contractual Clauses (https://www.linkedin.com/legal/l/dpa). Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.YouTube videos: Videos stored on YouTube are embedded within our online offering. These YouTube videos are integrated via a special domain using the "youtube-nocookie" component in the so-called "extended data protection mode". In "extended data protection mode", until the video is started, only information including your IP address and details of the browser and your end device can be stored on your end device in cookies or by means of comparable procedures, which YouTube requires for the output, control and optimization of the video display. As soon as you play the videos, additional information can be processed by YouTube for the analysis of user behaviour and for storage in the user profile and for the personalization of content and ads. The storage period for cookies can be up to two years; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF). Further information: https://support.google.com/youtube/answer/171780?hl=de-DE#zippy=%2Cturn-on-privacy-enhanced-mode%2Cerweiterten-datenschutzmodus-aktivieren.AAD program: We embed the program of the AAD congress as an iframe to inform users about the program. AAD GbR, ℅ Berufsverband der Augenärzte Deutschlands e.V. (BVA). https://aad-kongress.DOC program: We embed the program of the DOC congress as an iframe to inform users about the program. MCN Medizinische Congressorganisation Nürnberg GmbH, Neuwieder Str. 9, 90411 Nuremberg. https://www.

‍Web analysis, monitoring and optimization
‍Web analysis (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or content are most frequently used, or invite visitors to reuse them. It also enables us to understand which areas require optimization.In addition to web analysis, we may also use test procedures, for example to test and optimize different versions of our online offering or its components.Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or end device and then read out. The information collected includes, in particular, websites visited and the elements used there as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data from us or from the providers of the services we use, it is also possible to process location data.In addition, the IP addresses of users are stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective process.Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.Processed data types: Usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).Data subjects: Users (e.g. website visitors, users of online services).Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles). Provision of our online services and user-friendliness.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).Security measures: IP masking (pseudonymization of the IP address).Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Further information on processing operations, procedures and services:HubSpot: Cookie banner to give you the option of consenting to or rejecting cookies. Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy Policy: https://legal.hubspot.com/de/privacy-policy; Data processing agreement: https://legal.hubspot.com/dpa. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa), Data Privacy Framework (DPF)Standard Contractual Clauses (https://legal.hubspot.com/dpa).Google Analytics: We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or e-mail addresses. It is used to assign analysis information to an end device in order to recognize which content users have called up within one or more usage processes, which search terms they have used, which they have called up again or which they have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offering and technical aspects of their end devices and browsers.
Pseudonymous profiles of users are created with information from the use of various devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: City (and the city's inferred latitude and longitude), Continent, Country, Region, Subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. It is not logged, is not accessible and is not used for other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms), Data Privacy Framework (DPF)Standard Contractual Clauses ( https://business.safety.google/adsprocessorterms); Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and processed data).Google Tag Manager: We use Google Tag Manager, a software from Google that enables us to manage so-called website tags centrally via a user interface. Tags are small code elements on our website that are used to record and analyze visitor activity. This technology helps us to improve our website and the content offered on it. The Google Tag Manager itself does not create any user profiles, does not store any cookies with user profiles and does not carry out any independent analyses. Its function is limited to simplifying the integration and management of tools and services that we use on our website and making them more efficient. Nevertheless, when using the Google Tag Manager, the user's IP address is transmitted to Google, which is necessary for technical reasons in order to implement the services we use. Cookies may also be set in the process. However, this data processing only takes place if services are integrated via the Tag Manager. For more detailed information on these services and their data processing, please refer to the further sections of this privacy policy; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Privacy Policy: https://policies.google.com/privacy; Data processing agreement:
https://business.safety.google/adsprocessorterms. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms), Data Privacy Framework (DPF)Standard Contractual Clauses ( https://business.safety.google/adsprocessorterms).

Registration, login and user account
‍Users, e.g. of the web demo application, can create a user account. As part of the registration process, users are provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual obligations. The processed data includes in particular the login information (user name, password and an e-mail address).As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.Users can be informed by email about processes that are relevant to their user account, such as technical changes.Processed data types: inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Log data (e.g. log files relating to logins or the retrieval of data or access times).Data subjects: Users (e.g. website visitors, users of online services).Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; security measures; organizational and administrative procedures. Provision of our online services and user-friendliness.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Deletion after termination.Legal bases: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Further information on processing operations, procedures and services:Registration with a real name: Due to the nature of our community, we ask users to only use our service using real names. This means that the use of pseudonyms is not permitted; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).User profiles are not public: User profiles are not visible or accessible to the public.Deletion of data after termination: If users have terminated their user account, their data will be deleted with regard to the user account, subject to a legal permission, obligation or consent of the users; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Single sign-on login
‍Single sign-on" or "single sign-on registration or authentication" refers to procedures that allow users to log in to a provider of single sign-on procedures (e.g. a social network), including our online offering, with the help of a user account. The prerequisite for single sign-on authentication is that users are registered with the respective single sign-on provider and enter the required access data in the online form provided for this purpose, or are already registered with the single sign-on provider and confirm the single sign-on registration via a button.Authentication takes place directly with the respective single sign-on provider. As part of such authentication, we receive a user ID with the information that the user is logged in to the respective single sign-on provider under this user ID and an ID that cannot be used by us for other purposes (so-called "user handle"). Whether additional data is transmitted to us depends solely on the single sign-on procedure used, on the data releases selected during authentication and also on which data users have released in the privacy or other settings of the user account with the single sign-on provider. Depending on the single sign-on provider and the user's choice, it can be different data, usually the e-mail address and the user name. The password entered with the single sign-on provider as part of the single sign-on procedure is neither visible to us nor is it stored by us.Users are asked to note that their details stored with us can be automatically compared with their user account with the single sign-on provider, but that this is not always possible or actually takes place. If, for example, users' email addresses change, they must change them manually in their user account with us.If agreed with the users, we can use single sign-on registration in the context of or prior to the fulfillment of the contract, insofar as the users have been asked to do so, process it within the scope of consent and otherwise use it on the basis of our legitimate interests and the interests of the users in an effective and secure registration system.Should users ever decide that they no longer wish to use the link to their user account with the single sign-on provider for the single sign-on procedure, they must cancel this link within their user account with the single sign-on provider. If users wish to delete their data with us, they must cancel their registration with us.Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).Data subjects: Users (e.g. website visitors, users of online services).Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; registration procedure. Provision of our online services and user-friendliness.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Deletion after termination.Legal bases: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Further information on processing operations, procedures and services:Google Single Sign-On: Authentication services for user logins, provision of single sign-on features, management of identity information and application integrations; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.google.de; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF). Possibility of objection (opt-out): Settings for the display of advertisements: https://myadcenter.google.com/.

‍Contact and request management
‍When contacting us (e.g. by post, contact form, email, telephone or via social media) and in the context of existing user and business relationships, the data of the inquiring persons are processed insofar as this is necessary to answer the contact inquiries and any requested measures.Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).Affected persons: Communication partner.Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online services and user-friendliness.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).Further information on processing operations, procedures and services:Contact form: When contacting us via our contact form, by e-mail or other communication channels, we process the personal data transmitted to us to answer and process the respective request. This generally includes details such as name, contact information and any other information that is provided to us and is required for appropriate processing. We use this data exclusively for the stated purpose of establishing contact and communication; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).HubSpot CRM: Management of customer contacts, tracking of sales activities, automation of marketing campaigns, analysis of sales data, creation and management of email campaigns, integration with other tools and platforms, management of customer support requests, AI-powered content generation, personalized email creation, predictive sales forecasting, web forms to collect advertising data, automated workflow descriptions and AI chatbots for customer interaction; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy Policy: https://legal.hubspot.com/de/privacy-policy; Data processing agreement: https://legal.hubspot.com/dpa. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa), Data Privacy Framework (DPF)Standard Contractual Clauses (https://legal.hubspot.com/dpa).Booking demo appointments with Google Calendar: You can book appointments for a non-binding meeting and a product demo via our website. For this purpose, we use the "Google Calendar" service from the service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
In addition to the desired date and organization name, the following personal data is also processed by Google Calendar:First and last nameE-mail addressTelephone number, if applicableThe legal basis for data processing is Art. 6 para. 1 sentence 1 lit. b GDPR if the person making the booking is our contractual partner, or Art. 6 para. 1 sentence 1 lit. f GDPR if the person making the booking is a contact person of a contractual partner.Privacy policy: https://policies.google.com/privacy; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause), Data Privacy Framework (DPF)Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause).

‍Communication via Messenger (support via WhatsApp, Google Meet)
‍We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messengers, on encryption, on the use of communication metadata and on your options to object.You can also contact us by alternative means, e.g. by telephone or e-mail. Please use the contact options provided to you or the contact options provided within our online offer.In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we would like to point out that the communication content (i.e. the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use an up-to-date version of the messenger with encryption enabled to ensure that the message content is encrypted.However, we would also like to point out to our communication partners that although the providers of the messengers cannot view the content, they can find out that and when communication partners communicate with us and process technical information about the device used by the communication partners and, depending on the settings of their device, also location information (so-called metadata).Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and you contact us, for example, on your own initiative, we use Messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in communication via Messenger. We would also like to point out that we will not transmit the contact data provided to us to Messenger for the first time without your consent.Revocation, objection and deletion: You can revoke your consent at any time, object to further use and request the deletion of previous data.Processed data types: Contact data (e.g. postal and e-mail addresses)Processed data types: Contact data (e.. postal and e-mail addresses, telephone numbers, fax numbers, messenger contact data)Affected persons: Communication partner.Purposes of processing: Communication.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Please also note the data protection information on the WhatsApp Business API (GDPR-compliant) and Userlike: https:
Userlike UG (limited liability) | Probsteigasse 44-46 | 50670 CologneChatbots and chat functionsWe offer online chats and chatbot functions (collectively referred to as "chat services") as a means of communication. A chat is an online conversation conducted with a certain degree of timeliness. A chatbot is software that answers users' questions or informs them about messages. If you use our chat functions, we may process your personal data.If you use our chat services within an online platform, your identification number will also be stored within the respective platform. We may also collect information about which users interact with our chat services and when. Furthermore, we store the content of your conversations via the chat services and log registration and consent processes in order to be able to prove these in accordance with legal requirements.We would like to point out to users that the respective platform provider may find out that and when users communicate with our chat services and may collect technical information about the user's device and, depending on the settings of their device, location information (so-called metadata) for the purpose of optimizing the respective services and for security purposes. The metadata of communication via chat services (i.e. e.g. information on who has communicated with whom) may also be used by the respective platform providers for marketing purposes or to display advertising tailored to users in accordance with their provisions, to which we refer for further information.If users declare their willingness to a chatbot to activate information with regular messages, they have the option to unsubscribe from the information for the future at any time. The chatbot informs users how and with which terms they can unsubscribe from the messages. By unsubscribing from the chatbot messages, user data is deleted from the list of message recipients.We use the aforementioned data to operate our chat services, e.g. to address users personally, to answer their queries, to transmit any requested content and also to improve our chat services (e.g. to "teach" chatbots answers to frequently asked questions).Processed data types: Contact data (e.g. postal and e-mail addresses); Processed data types: Contact data (e.. postal and e-mail addresses, telephone numbers); Content data (e.. text, image and voice messages, as well as other user-generated content).Affected persons: Communication partner.Purposes of processing: Communication.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Newsletter and electronic notificationsWe send newsletters, emails and other electronic notifications (hereinafter "newsletter") exclusively with the consent of the recipient or on the basis of a legal basis. If the contents of the newsletter are mentioned in the context of a registration for the newsletter, these contents are decisive for the consent of the users. To subscribe to our newsletter, it is normally sufficient to provide your e-mail address. However, in order to be able to offer you a personalized service, we may ask you to provide your name so that we can address you personally in the newsletter or to provide further information if this is necessary for the purpose of the newsletter.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".The registration process is logged on the basis of our legitimate interests for the purpose of verifying that it is carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.Contents:Newsletter every 2-3 months with information on AI in ophthalmology, AI studies and promotional information (AI products and offers).Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).Affected persons: Communication partner.Purposes of processing: Direct marketing (e.g. by email or post).Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Option to object (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably e-mail.Further information on processing operations, procedures and services:Measurement of opening and click rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or its server, if we use a dispatch service provider, when the newsletter is opened. As part of this retrieval, technical information, such as details of the browser and your system, as well as your IP address and the time of retrieval are initially collected. This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked on. The information is assigned to the individual newsletter recipients and stored in their profiles until it is deleted. The evaluations are used to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of opening and click rates and the storage of the measurement results in the user profiles. Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).Sending via WhatsApp: The electronic notifications can also be sent as WhatsApp messages (or are sent exclusively via WhatsApp if the sending authorization, e.g. consent, only includes sending via WhatsApp); legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).HubSpot email marketing: Sending emails, creating personalized campaigns, automating workflows, segmenting target groups, integrating with CRM systems, analyzing performance through reports and dashboards; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.hubspot.com/products/marketing/email; Privacy Policy: https://legal.hubspot.com/de/privacy-policy; Data processing agreement: https://legal.hubspot.com/dpa. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa), Data Privacy Framework (DPF)Standard Contractual Clauses (https://legal.hubspot.com/dpa).

‍Promotional communication via video calls, email, post or telephone
‍We process personal data for the purposes of advertising communication, which may take place via various channels, such as video calls, e-mail, telephone or post, in accordance with legal requirements.Recipients have the right to withdraw their consent at any time or to object to advertising communication at any time.After revocation or objection, we store the data required to prove the previous authorization for contacting or sending up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently observing the revocation or objection of the user, we also store the data required to avoid renewed contact (e.g. depending on the communication channel, the e-mail address, telephone number, name).Processed data types: inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers). Content data (e.g. textual or pictorial messages and contributions as well as the information relating to them, such as information on authorship or time of creation).Affected persons: Communication partner.Purposes of processing: direct marketing (e.g. by email or post); marketing. Sales promotion.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Surveys and customer surveysWe conduct surveys and interviews in order to collect information for the communicated purpose of the survey or interview. The surveys and questionnaires (hereinafter "surveys") we conduct are evaluated anonymously. Personal data is only processed to the extent that this is necessary for the provision and technical implementation of the surveys (e.g. processing of the IP address to display the survey in the user's browser or to enable the survey to be resumed with the help of a cookie).Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).Persons concerned: Participants.Purposes of processing: Feedback (e.g. collecting feedback via online form). Surveys and questionnaires (e.g. surveys with input options, multiple choice questions).Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Further information on processing operations, procedures and services:Google Form: Creation and evaluation of online forms, surveys, feedback forms, etc.; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause), Data Privacy Framework (DPF)Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause).

‍We process your personal data insofar as this is necessary for the decision on the establishment of an employment relationship with us.We only process data that is related to your application. This may include general personal data (name, address, contact details, etc.), details of your professional qualifications and schooling, details of further professional training and any other data that you provide to us in connection with your application.If there is an employment relationship between you and us, we may further process the personal data already received from you for the purposes of the employment relationship, insofar as this is necessary for the performance or termination of the employment relationship or for the exercise or fulfillment of the rights and obligations of the representation of employees' interests arising from a law or a collective agreement, a works or service agreement (collective agreement).Legal basis for data processingThe legal basis for this is Art. 88 GDPR in conjunction with Section 26 para. 1 BDSG or Art. 6 para. 1 sentence 1 lit. b GDPR for the purposes of the employment relationship, if this is necessary for the decision on the establishment of an employment relationship.If you give us your express consent to process personal data for specific purposes, the lawfulness of this processing is based on your consent in accordance with Section 26 (2) BDSG, Art. 6 (1) sentence 1 lit. a GDPR. Any consent given can be revoked at any time with effect for the future.The legal basis for further processing for the purpose of implementing or terminating the employment relationship is Art. 88 GDPR in conjunction with § 26 para. 1 BDSG or Art. 6 para. 1 sentence 1 lit. b GDPR.SourceWe process personal data that we receive from you via the upload function of our career portal or by e-mail as part of the contact or your application or that you transmit to us via the job portals and professional networks you have selected.ReceiverWe only pass on your personal data within our company to those areas and persons who need this data to fulfill contractual and legal obligations or to implement our legitimate interest.We may transfer your personal data to companies affiliated with us insofar as this is permitted within the scope of the purposes and legal bases set out in this data protection information.Your personal data may be processed on our behalf on the basis of order processing contracts in accordance with Art. 28 GDPR. In these cases, we ensure that the processing of personal data is carried out in accordance with the provisions of the GDPR.The categories of recipients in this case are providers of internet service providers and providers of applicant management systems and software.Otherwise, data will only be passed on to recipients outside the company if this is permitted or required by law, if the transfer is necessary to fulfill legal obligations or if we have your consent.Data processing in third countriesThe data may be transferred to Switzerland.Storage durationWe store your personal data for as long as this is necessary for the decision on your application. Your personal data or application documents will be deleted no later than six months after the end of the application process (e.g. the announcement of the rejection decision), unless longer storage is legally required or permitted.We only store your personal data beyond this if this is required by law or in the specific case for the assertion, exercise or defense of legal claims for the duration of a legal dispute.In the event that you have consented to your personal data being stored for a longer period, we will store it in accordance with your declaration of consent.If the application procedure is followed by an employment, training or internship relationship, your data will, if necessary and permissible, initially continue to be stored and then transferred to the personnel file.Following the application process, you may receive an invitation to join our talent pool. This will allow us to consider you in the future for suitable vacancies in our selection of applicants. If we have your consent to do so, we will store your application data in our talent pool in accordance with your consent or any future consents.Necessity of the provision of personal dataThe provision of your personal data as part of the application process is voluntary. However, we can only make a decision to establish an employment relationship or establish an employment relationship with you if you provide the personal data that is necessary to carry out the application.data in our own systems does not take place.
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‍Processing of applicant data via online forms
‍For the collection of applicant data via online forms, we use the personnel and applicant management software Join.com from JOIN Solutions AG, Eichenstrasse 2, 8808 Pfäffikon SZ (Schwyz), Switzerland.Description of the data processing and the purposeThe software enables us to store and manage the applicant data we receive. If you send us your application data via the application form on our website, the data entered in the input mask will be transmitted to the software and stored. There is no automatic data processing by the software. Processing only takes place when you use our application form.As part of your application, the following data in particular may be processed by the service provider:Email address,Surname, first name,Public professional profiles such as LinkedIn, GitHubIf applicable, telephone number, place of residence / address,Other data relevant to the position such as salary expectations, start date, specific professional skills, EU work permit, language skillsUploaded attachments such as CV, cover letter.We use the software exclusively to process your application.Legal basis for data processingInsofar as we use cookies and similar technologies as part of the integration of the service or insofar as data is stored on your end device or read from there by the service, this is done in accordance with § 25 para. 2 TDDDG.Subsequent data processing takes place for the purpose of initiating a contract or initiating an employment relationship at the request of the data subject on the basis of Art. 6 para. 1 sentence 1 lit. b GDPR and Section 26 para. 1 sentence 1 BDSG.Further information on the handling of personal data can be found at https://join.com/privacy-policyJOIN Solutions A appointed the following company as EU representative in accordance with Article 27 (1) of the GDPR in conjunction with Article 3 (2) of the GDPR within the European Union: Fux:Legal, Krausnickstrasse 10, 10115 Berlin, Germany, Data Protection Department, also reachable at datenschutz@join.com.Storage durationBy integrating the services on our websites, data is transmitted to the above-mentioned recipients and stored there for a period of six months after completion of the application process. If, in individual cases, the data processed by the service and made available to us is stored in our own systems beyond this, the data will also be stored for a maximum of six months after completion of the application process.Talent Pool: With the explicit consent of the applicant, we transfer the application data to the Talent Pool in order to be able to refer to suitable positions.

Applicant and employee reviews
‍We participate in review and rating procedures in order to evaluate, optimize and advertise our services. If users rate us or otherwise provide feedback via the participating review platforms or procedures, the general terms and conditions or terms of use and the data protection notices of the providers also apply. As a rule, the evaluation also requires registration with the respective providers.In order to ensure that the reviewers have actually used our services, we transmit the necessary data relating to the customer and the service used (including name, email address and order number or item number) to the relevant review platform with the customer's consent. This data is used solely to verify the authenticity of the user.Processed data types: Contract data (e.g. subject matter of the contract, duration, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).Persons affected: Service recipients and clients. Users (e.g. website visitors, users of online services).Purposes of processing: Feedback (e.g. collecting feedback via online form). Marketing.Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Further information on processing operations, procedures and services:kununu: Rating platform; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.Glassdoor: Rating platform; Service provider: Glassdoor LLC, c/o CT Corporation, 330 N Brand Blvd, Glendale, CA 91203, United States of America; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Privacy policy: https:

‍We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce user rights.Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The latter may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. Cookies are therefore generally stored on the user's computer, in which the user's usage behavior and interests are stored. In addition, data can also be stored in the user profiles independently of the devices used by the users (especially if they are members of the respective platforms and are logged in there).For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks.In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.Processed data types: Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).Data subjects: Users (e.g. website visitors, users of online services).Purposes of processing: Communication; feedback (e.g. collecting feedback via online form). Public relations.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).Further information on processing operations, procedures and services:LinkedIn (https://www.linkedin.com/company/deepeye/): Social network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of visitors' data used to create the "page insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with and the actions they take. Details are also collected about the devices used, such as IP addresses, operating system, browser type, language settings and cookie data, as well as information from the user profiles, such as job function, country, industry, hierarchy level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.
We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of the data subjects (i.e. users can, for example, send requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint responsibility is limited to the collection and transfer of data to LinkedIn Ireland Unlimited Company, a company based in the EU. The further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transfer of data to the parent company LinkedIn Corporation in the USA; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa), Data Privacy Framework (DPF)Standard Contractual Clauses (https://legal.linkedin.com/dpa). Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.YouTube (https://www.youtube.com/@deepeyeMedical): Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF). Option to object (opt-out): https://myadcenter.google.com/personalizationoff.

‍We use services, platforms and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.In this context, personal data may be processed and stored on the servers of third-party providers. This may affect various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their content.If users are referred to the third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers.Processed data types: Content data (e.g. textual or visual messages and contributions and the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).Affected persons: Communication partners. Users (e.g. website visitors, users of online services).Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Documentation of compliance with data protectionDescription of the data processing and the purposeIf you submit a declaration of consent to us, we process your personal data about the circumstances and time of submission (signature, e-mail address, telephone or fax number or IP address, if applicable) in order to be able to prove that you have consented to the data processing in question as part of our accountability obligation under Art. 5 para. 2 GDPR.If you exercise your data subject rights under the GDPR against us, we will also process your personal data in order to be able to prove that we have complied with the GDPR when processing your request as part of the accountability obligation pursuant to Art. 5 para. 2 GDPR.Legal basis for data processingThe processing is carried out on the basis of Art. 6 para. 1 sentence 1 lit. c GDPR or Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest lies in being able to document compliance with the requirements of the GDPR as part of our accountability.ReceiverIn addition, we may forward your personal data in connection with your request to our external company data protection officer, who supports us in complying with the requirements of the GDPR.Storage durationWe store your data for as long as this is necessary to achieve the aforementioned purpose. We regularly store data relating to a given consent until the end of 3 years from the end of the year in which we last made use of this consent. Data that we process in connection with the implementation of data subject rights is regularly stored for a period of 3 years from the end of the year in which you exercised your data subject rights.We will then delete your data unless data processing, possibly also in other systems, is still permitted on the basis of another legal basis or is mandatory for us (e.g. in the case of the existence of statutory retention obligations).

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Supervisory authority responsible for us:Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18 | 91522 Ansbach | Germany
www.lda.bayern.de

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, safeguarding of availability and its separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.Securing online connections using TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Relevant legal bases according to the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. The data protection laws of the individual federal states may also apply.Note on the applicability of the GDPR and Swiss FADP: This data protection notice serves to provide information in accordance with both the Swiss FADP and the General Data Protection Regulation (GDPR). For this reason, please note that the terms of the GDPR are used due to the broader geographical application and comprehensibility. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "sensitive personal data" used in the Swiss DPA, the terms "processing" of "personal data", "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss DPA within the scope of application of the Swiss DPA.

This section provides you with an overview of the terms used in this privacy policy. Insofar as the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are primarily intended to aid understanding.Inventory data: Inventory data includes essential information that is necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data may include personal and demographic information such as names, contact information (addresses, telephone numbers, e-mail addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between people and services, facilities or systems by enabling clear assignment and communication.Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This category of data can include text, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication datesContact details: Contact data is essential information that enables communication with individuals or organizations. It includes telephone numbers, postal addresses and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about the way in which data is processed, transmitted and managed. Meta data, also known as data about data, includes information that describes the context, origin and structure of other data. It can include information on file size, creation date, the author of a document and change histories. Communication data records the exchange of information between users via various channels, such as e-mail traffic, call logs, messages in social networks and chat histories, including the persons involved, time stamps and transmission paths. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.Usage data: Usage data refers to information that captures how users interact with digital products, services or platforms. This data includes a wide range of information that shows how users use applications, which functions they prefer, how long they stay on certain pages and which paths they navigate through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analysing user behaviour, optimizing user experiences, personalizing content and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offeringsPersonal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists of using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information relating to demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.Log data: Log data is information about events or activities that have been logged on a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring or to create performance reports.Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online offers can, for example, recognize at what time users visit their websites and what content they are interested in. This allows them to better adapt the content of their websites to the needs of their visitors, for example. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.Location data: Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical means and functions of location determination. Location data is used to indicate the geographically determinable position on earth at which the respective device is located. Location data can be used, for example, to display map functions or other location-dependent information.Tracking: The term "tracking" is used when the behavior of users can be tracked across several online offerings. As a rule, behavioral and interest information is stored in cookies or on the servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically every handling of data, be it collection, analysis, storage, transmission or deletion.Contract data: Contract data is specific information that relates to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the management and fulfillment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates of the contract, the type of services or products agreed, price agreements, payment terms, termination rights, renewal options and special terms or clauses. They serve as the legal basis for the relationship between the parties and are crucial for the clarification of rights and obligations, the enforcement of claims and the resolution of disputes.Payment data: Payment data includes all information needed to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction dates, verification numbers and billing information. Payment data can also include information about payment status, chargebacks, authorizations and fees.Target group formation: Target group formation (custom audiences) is the term used when target groups are determined for advertising purposes, e.g. the display of advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online store in which they viewed the products. In turn, "lookalike audiences" (or similar target groups) are when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used for the purpose of creating custom audiences and lookalike audiences.